Boutique hotels
“Boutique Hotel” is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain or branded hotels by providing an exceptional and personalized level of accommodation, services and facilities. Because of their financial successes in the most recent past, there have been attempts to create chains have adopted the “boutique” look and feel. In the US this trend was started by the “W” hotel chain in the 1990s and most recently this trend can be observed in chains as “aloft”, “NYLO”,”Hyatt Place” and others. Through this corporate adaptation of the concept the term “boutique” also changed and more recently hoteliers prefer to use the term “lifestyle hotels” to get away from the above mentioned quirky image.